Manufacturing Marketing Trends

Manufacturing Marketing Trends

Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may be leaving...
New Markets: The Value of a Competitive Analysis

New Markets: The Value of a Competitive Analysis

New Markets: The Value of a Competitive AnalysisIn order to discover the information for the foundations of an effective digital marketing strategy, you must first understand your underlying vertical industry. After you have completed the full analysis you should be...
What is a Buyer Persona and Why it Matters to You

What is a Buyer Persona and Why it Matters to You

What is a Buyer Persona and Why it Matters to YouA buyer persona is a composite sketch of a key segment of your target audience. It is where your next customer most likely to come from. This persona should tell you who at what companies are your ultimate buyers. These...
Reverse Engineering Your Prospecting Process

Reverse Engineering Your Prospecting Process

Reverse Engineering Your Prospecting ProcessThe latest technology to be discussed in the digital marketing world is AI (Artificial Intelligence). In fact, most digital marketers have identified consumer personalization and AI as the two most likely candidates for the...