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A Picture is Worth a Thousand Words
The old saying is still true today, and especially more poignant when it comes to the highly detailed world of industrial manufacturing. When industrial companies try to communicate their competitive advantages of complicated engineered products or services to a less knowledgeable marketplace their message can often get lost andread more →
10 Ways to Stay Ahead in the Manufacturing Industry
The only way for manufacturers to stay ahead of competitors and win market share in today’s quickly morphing environment is to embrace change. Those who wish to thrive and not just survive are leveraging the latest in growth-inducing Industry 4.0 technologies. Below are the Top 10 2019 manufacturing industry 4.0read more →
Does your site have an SSL Certificate
Does your site have an SSL Certificate? If not, Google is going to flag your website this year! We turn to the internet for everything - from selling to buying, and with this dominating trend, online security has become a necessity. Undoubtedly, Google loves its users and therefore, is comingread more →
Manufacturing Marketing Trends
Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may be leaving leads on the table. So study upread more →
New Markets: The Value of a Competitive Analysis
Competitive analysis is the process where you identify your competitors and evaluate their strategies to discover their strengths and weaknesses. You also need to weigh and compare your own strategies, strengths and weaknesses. This process may make you feel uncomfortable, but will, in the long run, make for moreread more →
What is a Buyer Persona and Why it Matters to You
A buyer persona is a composite sketch of a key segment of your target audience. It is where your next customer most likely to come from. This persona should tell you who at what companies are your ultimate buyers. These personas may differ from job title to job titleread more →
Reverse Engineering Your Prospecting Process
The latest technology to be discussed in the digital marketing world is AI (Artificial Intelligence). In fact, most digital marketers have identified consumer personalization and AI as the two most likely candidates for the next big trends in marketing.
New Markets: The Greatest Challenge for Today’s Industrial Manufacturers
You’re an industrial manufacturer and your day-to-day burden of keeping your equipment and machines running is stressful. If your equipment isn’t humming your not making money. In order to keep the production pipeline full, you have tried to drum up new clients in numerous creative and unique ways. Unfortunately,read more →
9 Web Design Strategies for Manufacturing Companies
Today, every company must have a digital web presence and be found online. Websites help your company create instant credibility and provide the ability for potential customers around the world to find out more about your business and services from the convenience of their computer or smartphone. Manufacturers wantread more →
Top 5 Tips for Marketing Service-based Business
For some companies, success depends on creating a bundled offering that includes the features customers or clients want most. For others, it's all about differentiating based on customer satisfaction, with heavy emphasis on testimonials and ongoing customer input. Here are five important tips you can't afford to overlook whenread more →
Digital Marketing for Investment Banking: 5 Ways To Market Effectively
If there is one thing I have noticed, investment banks are terrible at digital marketing effectively. Here are the top five reasons why: 1. Finance vs. Marketing. I love finance. Some of the best projects in which I have been involved have been finance-related: valuing businesses, finding market comparables,read more →
Survival of the fittest: The digital jungle has changed and you need to adapt to survive
The evolution to new sales processes and technologies is uncomfortable for most business owners and they have not warmly embraced the new digital tools. It is difficult to give up what has ‘always worked in the past’. These newer processes take a commitment of resources that most industrial companiesread more →
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