Welcome to the MARKIT BlogLearn about industry trends and digital marketing
The old saying is still true today, and especially more poignant when it comes to the highly detailed world of industrial manufacturing. When industrial companies try to communicate their competitive advantages of complicated engineered products or services to a less...read more
The only way for manufacturers to stay ahead of competitors and win market share in today’s quickly morphing environment is to embrace change. Those who wish to thrive and not just survive are leveraging the latest in growth-inducing Industry 4.0 technologies.
Below are the Top 10 2019 manufacturing industry 4.0 tech trends according to Hitachi Solutions, which assists manufacturers including Seventh Generation, Maxell, and Ping to leverage the latest technology in order to grow, are:read more
Does your site have an SSL Certificate? If not, Google is going to flag your website this year!
We turn to the internet for everything – from selling to buying, and with this dominating trend, online security has become a necessity. Undoubtedly, Google loves its users and therefore, is coming up with every possible way to make us feel secure on the internet.
Google will flag 2/3rd of the web as unsafe, if the SSL certificate is not in place. This means it will display a ‘Not Secure’ in the URL bar.read more
Digital and content marketing have taken manufacturing companies by storm. And content is a powerful tool to attract manufacturing leads — then convert them into customers. But without tracking the right metrics and testing a variety of channels, you may be leaving leads on the table. So study up on these manufacturing marketing trends and statistics to inform your strategy.read more
Competitive analysis is the process where you identify your competitors and evaluate their strategies to discover their strengths and weaknesses. You also need to weigh and compare your own strategies, strengths and weaknesses. This process may make you feel uncomfortable, but will, in the long run, make for more successful strategy development. The information you discover from this process should be used to shape your marketing plan and strategic implementation.read more
A buyer persona is a composite sketch of a key segment of your target audience. It is where your next customer most likely to come from. This persona should tell you who at what companies are your ultimate buyers. These personas may differ from job title to job title depending on the different roles each plays in the purchasing process. Each persona has slightly different desires, needs, and wants. Your messaging should be tailored to each persona and address their interests in your product and services. For example, a company may be involved in updating their packaging equipment. There will be several different roles in your prospects buying process. The engineer is looking for flexibility and functionality. The brand manager is interested in new features that distinguish their product on the shelf. The procurement and purchasing department will be interested in value. And, the CEO is asking how much. Each of these roles may require different messaging. Your personas are the defining factor for how you sell and what you present in your digital marketing.read more
The latest technology to be discussed in the digital marketing world is AI (Artificial Intelligence). In fact, most digital marketers have identified consumer personalization and AI as the two most likely candidates for the next big trends in marketing.read more
You’re an industrial manufacturer and your day-to-day burden of keeping your equipment and machines running is stressful. If your equipment isn’t humming your not making money. In order to keep the production pipeline full, you have tried to drum up new clients in numerous creative and unique ways. Unfortunately, these efforts are usually reactionary and materialize in short term blitzes to fill downtime in your production processes. The problem is that when you get busy with your day job you get very busy. The day-to-day demands of your management are consumed with problem-solving, resource allocation, and project management. There’s not a lot of time left in the day for new market prospecting.read more
Today, every company must have a digital web presence and be found online. Websites help your company create instant credibility and provide the ability for potential customers around the world to find out more about your business and services from the convenience of their computer or smartphone. Manufacturers want websites too — and they need help to redesign or create a new website!read more
For some companies, success depends on creating a bundled offering that includes the features customers or clients want most. For others, it’s all about differentiating based on customer satisfaction, with heavy emphasis on testimonials and ongoing customer input. Here are five important tips you can’t afford to overlook when searching for the best ways to win customers and build sales for your service business.read more
If there is one thing I have noticed, investment banks are terrible at digital marketing effectively. Here are the top five reasons why: 1. Finance vs. Marketing. I love finance. Some of the best projects in which I have been involved have been finance-related:...read more
The evolution to new sales processes and technologies is uncomfortable for most business owners and they have not warmly embraced the new digital tools. It is difficult to give up what has ‘always worked in the past’. These newer processes take a commitment of resources that most industrial companies have never had to utilize or spend precious capital on.read more