What is a Buyer Persona and Why it Matters to You

What is a Buyer Persona and Why it Matters to You

What is a Buyer Persona and Why it Matters to YouA buyer persona is a composite sketch of a key segment of your target audience. It is where your next customer most likely to come from. This persona should tell you who at what companies are your ultimate buyers. These...
Reverse Engineering Your Prospecting Process

Reverse Engineering Your Prospecting Process

Reverse Engineering Your Prospecting ProcessThe latest technology to be discussed in the digital marketing world is AI (Artificial Intelligence). In fact, most digital marketers have identified consumer personalization and AI as the two most likely candidates for the...
9 Web Design Strategies for Manufacturing Companies

9 Web Design Strategies for Manufacturing Companies

Today, every company must have a digital web presence and be found online. Websites help your company create instant credibility and provide the ability for potential customers around the world to find out more about your business and services from the convenience of...